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OUR STORY

ROSETTE’S was born when our Founder, Rosette, wanted to create a healthier home for her family by developing recipes using better and fewer ingredients without the added sugars, grains and fillers found in their favorite cookies, cakes and foods.

OUR MISSION

To empower people to sustain a low-carb, ketogenic lifestyle with versatile baking mixes that can (re)create all the foods people crave.

OUR VISION

To make transitioning to and sustaining a low-carb lifestyle simple, enjoyable and accessible for everyone.

Meet Rosette
CEO & Founder

Hello, I am Rosette! In 2015 the concept of ROSETTE’S was born, as my husband, Dr. Tro, was beginning his weight loss journey. Prior to this moment, I didn’t understand the health impact of excessive sugar and processed carbs. I grew up fairly active without any weight issues, but was surrounded by multiple family members that were diabetic. They took their medicine and continued to eat their sweets, all good right? Except, not quite. Seeing the effects of sugar and processed carbs on my husband, children and family members with diabetes, made me realize that there is a need for better desserts in the market, so I traded in my ESQ. for the title of CEO. ROSETTE’S offers baking mixes instead of a finished dessert because I believe that there is something special about baking with or for others and creating priceless memories in the process!

Meet Natalie
CMO & Co-Founder

Hello, I am Natalie! While I enjoy cooking up a full menu, I am a prime example of a novice baker, (un-apologetically) lacking the discipline and patience required for baking. I’ve kept a healthy lifestyle for most of my life, but my sweet tooth and gluten sensitivity heavily kicked in postpartum. Rosette was well into recipe exploration by then and would prepare mixes for me so I can have better choices available for my family. I was amazed not only with how quickly my view for baking changed, but how quickly I noticed a change in my overall well-being and energy with the elimination of sugar and grains from sweets alone. Partnering with Rosette to share these mixes with others was a no-brainer. I experienced firsthand how baking can be made simple, clean and delicious without being mutually exclusive — all while providing a confidence and ease of experience to now want to bake up something sweet for my family.

Our families, our company and our journeys have grown and evolved tremendously over the past few years, and we are beyond excited to continue expanding our line with new products that support you and your family in meeting your health goals. Thank you for your trust in our small business and welcoming ROSETTE’S into your homes.

Rosette & Natalie